NBA icon Michael Jordan was subject to 5,000 of fine every time he played a match while wearing his famous Nike Air Jordan shoes.
'His Airness' won six NBA titles, was a five-time MVP, six-time NBA finals MVP and holds a 6-0 record in those MVP finals.Despite this, during his time in the NBA he was subject to tens of thousands of dollars worth of fines after he continuously broke one strict rule.Later that year, the Air Jordan 1 sneaker was released, but every time the NBA star wore them during a match, the organisation fined him $5,000 as they broke the league's uniform policy.
The campaign's slogan read: "On October 15, Nike created a revolutionary new basketball shoe. On October 18, the NBA threw them out of the game. Fortunately, the NBA can’t keep you from wearing them. Air Jordans. From Nike.” The first Air Jordans cost $65 in 1985. In 2020, a 1985 pair signed by Jordan sold for $560,000. “Fans were looking to see if he would wear the forbidden shoes in a game. Cameras were on his sneakers, and the nation was talking about the Air Jordans. With no threat of a fine, there is no controversy. It’s the best money invested by Nike.”
And in 2018 all sneaker restrictions were removed, allowing several of the sport's best athletes to sign deals similar to Jordan's.
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