.MichaelKors confirmed his new date and his new format: a “multilayered digital experience” across the brand’s social and digital platforms.
of New York Fashion Week. The mid-September time frame, he said, conflicted with the deliveries of fall 2020 merchandise, which were pushed back by the production delays caused by coronavirus lockdowns.confirmed his new date, October 15, and his new format: a “multilayered digital experience” across the brand’s social and digital platforms. The day before, Kors will share the collection with members of the press in intimate, live presentations, as well as via video appointments.
The million-dollar question—not just for Michael Kors, but for all designers and brands—is: What is the best possible substitute for IRL runway shows? After several weeks of digital men’s shows and an extended virtual couture week that ran the gamut from a minute-long glorified ad campaign to a 12-hour livestream extravaganza, the answers aren’t clear. Kors, who is one of the most quotable designers in the business, could do something where his outsized personality takes center stage.
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