Michelin will announce new stars for Great Britain and Ireland at live event in January (Via EaterLondon)
Early in the pandemic Michelin’sThat’s what the corporate machine behind the guide. But the messaging from Poullennec today takes care to emphasise its delay being as much about the practical complications of coming so soon after the reopening of restaurants as it is about giving inspectors the time they “need to be fair to restaurateurs and to ensure the consistent, expert advice our customers demand.
Poullennec later leans more explicitly into the language of support for an industry it knows has taken a hammering and whose survival it is existentially reliant upon. Those famously anonymous inspectors “are eating out and supporting the industry across Great Britain and Ireland,” he said. Seated not as frightening adversaries, but “busy sharing their joy and posting about their experiences on our social media platforms,” he claimed.
Michelin, like the World’s 50 Best Restaurant list, finds itself at a curious juncture: with no option but to lend whatever it chooses to categorise as support, it must also retain the authority on which its brands and business models rely.
It leaves the Red Guide with little option but to shift its emphasis: Michelin not merely as arbiter of good and bad, but Michelin as benevolent provider of footfall itself. In Poullennec’s words: “The future may look different but our goal remains constant: to connect customers to the best restaurants around the country, whatever the occasion, and to celebrate this most magnificent of industries — one that brings so much joy to so many.
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