With spring approaching, Iranians everywhere are preparing for the Persian New Year. For the first time, so is Mickey Mouse.
DisneyWith spring around the corner, Iranians everywhere are preparing for the Persian New Year with food, music and rituals — and for the first time, so is Mickey Mouse.published earlier this week by Disney Junior on YouTube, Mickey is seen getting ready for Nowruz and teaching children how they can partake in celebrations. The 13-day holiday, which begins on March 20 this year and marks the first day of spring, means “new day” in Persian.
Iranians have widely shared the video on Instagram and Twitter, where it was met with both surprise and excitement. Some said that it is the first time they recall ever seeing the holiday depicted in pop culture. Others were emotional seeing such an iconic character celebrating their beloved holiday.
“We celebrate Nowruz every year and she was shocked to see that Mickey Mouse was talking about Nowruz and celebrating it,” he said. “I was as just excited because that was news to me and I’d never seen anything like this before, having Nowruz celebrated and amplified on such a scale, especially for young children.”
“The reach that Disney has is tremendous on a global scale,” he said. “Children from ethnic minority backgrounds always feel like they have to explain themselves or explain their traditions where the mainstream traditions don’t need any explanation.”where he taught viewers the meaning and traditions of the Indian holiday Diwali.
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