Aptos was apparently 'crafted to embody the many aspects of the human experience.'
, with the word coming from the indigenous language Ohlone and meaning"the people".
Microsoft's post announcing the new font does go into the realms of the slightly mad, and I say this as someone who's actually interested in fonts. It says Aptos"was crafted to embody the many aspects of the human experience" and was designed with"a slight humanist touch". This is a lot to say about what is essentially a pretty nice-looking sans serif.
Microsoft goes on to talk about what a good job the font does of being readable then really cracks out the thesaurus of praise:"bold, well-defined, directive, and constrained [...] articulates many different languages and tones [...] Stem ends are clean cut [...] Subtle circular squares within the letters’ contours allow higher legibility, especially at small sizes."
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