Microsoft hasn't drawn Trump's censure. Owning TikTok could change that.

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Microsoft hasn't drawn Trump's censure. Owning TikTok could change that.
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Microsoft has successfully avoided angering Trump for years. Now the software giant’s bid to buy TikTok is plunging it deep into some of the tech industry’s most volatile Washington fights

Microsoft has successfully avoided angering President Donald Trump for years. Now the software giant’s bid to buy TikTok is plunging it deep into some of the tech industry’s most volatile Washington fights.

Microsoft has done its best to tilt the odds in its favor. CEO Satya Nadella has built a rapport with Trump since the president took office, for example sitting alongside the president at a roundtable on tech early in Trump’s term. The company has also cultivated relationships with those close to the president, including hosting First Lady Melania Trump last year at its Redmond, Wash., headquarters.

Microsoft hasn’t completely shied away from opposing Trump administration policies it finds objectionable. Nadella is among the CEOs who urged the White House not to abandon the Paris Climate agreement, and has spoken out against several of Trump’s immigration decisions. Indeed, Microsoft brought one of the Supreme Court lawsuits that ultimately reversed Trump’s move to end the Deferred Action for Childhood Arrivals program.

“It’s not clear to me that Microsoft is best suited to grow and improve the app, but it's essentially impossible for Apple, Amazon, Google, and Facebook to bid given the political dynamics right now,” Perault added.Wading into the social media morass Atkinson said the deal could ultimately pay off for Microsoft. Trump could suffer blowback from TikTok’s 100 million American users if he banishes the app altogether, so having the app snapped up by a U.S. company may be the safest political option, he said.

And Congress appears eager to engage antitrust efforts to pursue companies for a range of woes. Lawmakers used last week’s hearing of tech CEOs — called because of antitrust concerns — as an opportunity to go after the companies on topics ranging from alleged conservative censorship to China’s pursuit of U.S. tech intellectual property.

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