As Microsoft's court battle with US antitrust agency the FTC rumbles on, more and more juicy snippets of behind-closed-…
with US antitrust agency the FTC rumbles on, more and more juicy snippets of behind-closed-doors business doings are beginning to surface via released internal documents, and today's minor revelation comes via the news that Microsoft reportedly gave serious consideration to buying Sega - and other companies including Bungie and IO Interactive - to help it accelerate Xbox Game Pass.
Spencer suggested Sega's"well-balanced portfolio of games across segments with global geographic appeal" would help Microsoft"accelerate Xbox Game Pass both on and off-console", and that Sega's"beloved IP" would be particularly effective in helping Games Pass reach new audiences in Asia,"where localised content is critical to success".
The Verge also highlights a merger review"watchlist" from 2021 in which Microsoft, alongside its continuing interest in Sega, flagged the likes of Hitman developer IO Interactive, Pokémon Go creator Niantic, and Hades studio Supergiant Games for potential acquisition in a bid to plug various identified 'gaps' in its strategy.
Perhaps most notable, however, is the confirmation Microsoft was, at one time, eyeing up Destiny studio Bungie as part of a bid to fill a perceived gap in"engagement and social interaction" and"audience expansion". Bungie, of course, wasfor very much the same reason, with Sony boss Jim Ryan at the time saying the purchase was"an important step in our strategy to expand the reach of PlayStation to a much wider audience.
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