Is Microsoft ready to challenge Apple with the Windows on ARM project once more with new Surface hardware?
Moving to ARM for the Surface Go family would bring with it the key advantages of ARM chips. The first is price. Given the sensitivity of price to the bill of materials in the lower-end markets, this is going to be a big consideration. With ARM chips running cooler for similar performance to the x86-based chips, you can dispense with more complicated and bulky cooling systems including the fan.
The launch of another Surface device running Windows on ARM would also show Microsoft's interest in this platform. The Pro X had the jump over macOS on ARM, but the Windows ecosystem wasn’t fast enough to react. Microsoft has used its Surface hardware to promote a direction for Windows… bringing Windows on ARM to the Surface Go family would do that once again.
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