Microsoft is shaking up its gaming and marketing teams. Xbox leadership is getting ready for Activision Blizzard, and Microsoft’s chief marketing officer is departing.
Microsoft is reorganizing its Xbox gaming and marketing leadership, less than two weeks after acquiring Activision Blizzard. Microsoft is promoting Matt Booty to president of game content and studios, including the new responsibility of ZeniMax, and Sarah Bond to Xbox president, overseeing all Xbox platform and hardware work. On the marketing side, chief marketing officer Chris Capossela is stepping down after 32 years at Microsoft.
“I’m thrilled for him to step into the CMO role for Microsoft and drive our vision forward.” Capossela has been at Microsoft for 32 years and famously appeared onstage alongside co-founder Bill Gates during a presentation where a prerelease version of Windows 98 crashed into a Blue Screen of Death. Capossela has led marketing at Microsoft for decades, throughout the transition to cloud, the launch of Xbox, and many more moments.
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