Microsoft Corp on Tuesday announced a new round of technologies aimed at making its cloud computing services work in data centers it does not own - including the cloud data centers of its rivals.
Microsoft's strategy has involved constructing its most lucrative cloud software services, such as database tools, so that they can run inside its own data centers, those owned by customers or even those of rivals like Amazon.
"The challenge with higher-level services historically has been the concern of 'lock in' - what happens if I can only use them in your data center?" Guthrie said. "That freedom of movement causes customers to feel much more comfortable using those services."
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