The deal will bring Microsoft hundreds of millions of gamers, according to the Xbox owner.
Microsoft is acquiring gaming giant Activision Blizzard in a deal worth just shy of $69 billion—which the Xbox owner says will allow it to gain access to hundreds of millions of gamers and position it as “the world’s third-largest gaming company by revenue, behind Tencent and Sony.”In a press release, Microsoft put the total of the deal at $68.
Microsoft wrote in the release that in addition to the 25 million subscribers in its cross-platform Game Pass service, which offers a rotating array of titles to both Xbox and PC gamers, the deal will give it access to “Activision Blizzard’s nearly 400 million monthly active players in 190 countries and billion-dollar franchises.” Microsoft added that when the deal goes through, it will have 30 internal game development studios.
This is Microsoft’s largest acquisition of all time, at well more than double its 2016 purchase of LinkedIn for $26 billion. Not all of Microsoft’s expansion efforts have gone well, with stumbles in its attempt to get a
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