A study by Fuse Media explores the impact that lack of representation in media has on society, noting a majority of millennials and Gen Z believe the media has an obligation to fix the divide
The study combined in-depth qualitative interviews with 12 thought-leaders along with a comprehensive quantitative online survey that included 1,710 respondents .
When asked how included they feel in American society, slightly less than half of Gen Z and millennials felt included . These feelings of not being included increased among the younger ages of both generations, , and intensified among Black Gen Zers . Additionally, 55 percent of respondents who are people of color, feel that even when represented in media, their culture is often or always misrepresented through stereotypical portrayals.
Gen Z and millennials agreed that media has a responsibility to unify society and media should be more empowering, with two in three young adults purposefully seeking out empowering content. This sentiment was 13 percent more likely among people of color surveyed. 70 percent of participants found the most empowering content to be a cast with an even mix of ethnicities and races. A storyline and cast representing underrepresented communities was appealing to 67 percent of study participants, and 65 percent found that a show with a lead character from a marginalized community was empowering.
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