An increasing number of companies are interested in 'neurotech', the information commissioner says.
Companies in the future may use brain-monitoring technology to watch or hire workers, the data watchdog says.
It comes as companies such as Elon Musk's Neuralink explore new ways to let computers connect to human brains."Based on all the indicators that we're looking at, we're seeing quite rapid growth, both in investments and in patents being developed in this area," the ICO's Stephen Almond told BBC News. But the report focuses on technologies that might emerge in the future, which it uses as hypothetical examples to explore the issues raised by neurodata.
"Neuromarketing" is already in limited use in small, controlled research settings - with consumers' responses to products assessed using medical devices that measure brain activity - although, there isIn the future, "non-invasive devices capable of reading responses may be used at home to tailor consumer preferences", the ICO says.
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