Refresh for latest…: Coming in slightly above the estimates we reported on Saturday, Universal/Illumination’s Minions: The Rise Of Gru has boogied to an $87.2M weekend at the international bo…
'Minions: Rise Of Gru' Record $128M Independence Day Opening Fueled By $285M+ Promo Campaign, Biggest Ever For Franchise - Sunday AM Box Office
Gru and the crew set some new milestones internationally with four markets scoring the biggest animation opening weekend of all time ; and 52 markets setting the best animated launch of the pandemic . Universal pulled out all the stops on a global marketing campaign that included pop-up stores, music festival appearances and shopping mall takeovers as well as a clever TikTok “Minions In Suits” challenge that went viral over the frame.Says Universal Pictures International President of Distribution, Veronika Kwan Vandenberg, “We couldn’t be happier for Chris Meledandri, the filmmakers, cast and crew and our partners at Illumination.
Overall, the marketplace is robust and it’s refreshing to see so many big-ticket pictures across different genres comfortably co-existing.
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