Minnesota Attorney General Keith Ellison plans to lead the opening statements Tuesday in his state’s lawsuit against Juul Labs
. But it didn't abandon e-cigarettes: Just a few days later, Altria announced a $2.75 billion investment in Juul's rival, the startup NJOY.
The jury trial before Hennepin County District Judge Laurie Miller is expected to last about three weeks. The trial over the lawsuit by the state and Blue Cross and Blue Shield of Minnesota lasted nearly four months before big tobacco companies settled, just ahead of closing arguments. The 2019 lawsuit against Juul alleges consumer fraud, creating a public nuisance, unjust enrichment and a conspiracy with Altria that"preyed upon and enticed Minnesota’s children, through deceptive and illegal tactics, to buy a product that may sentence them to a lifetime of nicotine addiction and other destructive behaviors."
Juul said Minnesota's insistence on going to trial has deprived its citizens of some of the nearly $440 million in settlement money other states are using to reduce tobacco use.
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