The spring conference will focus on data and market intelligence, as well as add programming blocks of factual, formats and kids content.
The spring conference, long twinned to MIPCOM in October, will add a major focus on data and analytics, adding a market intelligence strand.
Boosting the number of buyers is also a priority, with conference organizers inviting and hosting more commissioners from around the world. Three thousand plus buyers attended last year's April event, compared to the 4,700 at MIPCOM. They will be targeting streaming platforms from specific regions. The well-received InDevelopment program connecting producers that was launched last year will continue. "We are positioning it in a way that allows the producers who are bringing projects to this [conference] to really connect with distributors and buyers, and it's much more about finding new financing partners.”
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