'Over-the top-glamour, an innate boldness and fire in her that transcends into her style.'
Related |Today marks a new chapter for the London-based brand, with a new collection that embodies the youthful sophistication British fashion is known for. Titled"Duchess," the collection features TikTok-friendly iridescent bodysuits, cropped blazers and an updated version of the brand's signature Cleo Body in a gingham print adorned with frills. Other standouts include playful accessories such as Hepburn-esque gloves and embellished cowboy boots.
The brand's accompanying campaign was shot in the countryside of Lillie's Essex hometown, offering a whimsical juxtaposition between the party-ready clothes and tranquility of rural Britain. "The collection was inspired by the stereotype of an Essex girl. Over-the top-glamour, an innate boldness and fire in her that transcends into her style," Hand tells. It's a fitting homage to her roots, as Hand sought to capture the essence of the quintessential Essex Girl and materialize it.
"I called it Duchess because anyone can rise to the title," she adds."It doesn't matter where you're from. My collection is for women who are on the rise, who are powerful and believe in themselves." The underlying socio-political message that laces the company's latest collection together celebrates a sense of solidarity between young women.
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