.Missoni announces a new creative director: Filippo Grazioli.
needed to be “dusted off and made more relevant and cool.” Today, following a wide-ranging recruitment process during which headhunters are understood to have approached several progressive young designers in Milan, London, and beyond, Proli announced that Missoni has found its man: Filippo Grazioli.
Grazioli, 40, has been poached from Burberry where he worked for Riccardo Tisci as collections director. Before that he had stints at Givenchy , Hermès, and Martin Margiela. In a release today Grazioli said: “I am grateful for the opportunity I have been given, and the possibility to shape my experience further in a new vision that maintains the joyfulness, freshness, sense of color, and positivity that are the core qualities of Missoni.
Grazioli’s appointment is the latest phase of a transition for Missoni that began in 2018 when the founding family allowed an Italian fund named FSI to take a 41.2% stake in the company. Two years later Proli was recruited to shape its new direction. This led, last year, to theof Angela Missoni to the role of president from that of creative director after 24 years.
Missoni has amongst the most recognizable and beguiling visual signatures in all of fashion: the rainbow zig-zag stripe most authentically rendered on body-hugging fine knits. It was this which reportedly prompted the formereditor Diane Vreeland to explain when she first saw a Missoni dress: “Who said there are only seven colors in the rainbow? There are tones!” Here’s hoping that Missoni’s fresh tone proves just as impactful at Grazioli’s first show in September.