.Moncler's recently-opened boutique embraces the brand's mountain heritage while adding a breezy West Coast flair.
August 9, 2021
Ever wonder why the ladies of Los Angeles pull out their furs as soon as the temperature drops below 70? It’s the dry heat, darling. The city’s desert climate means that simmering summer temperatures drop as soon as the sun goes down, leaving Angelenos to bundle up before heading out for the night. Last week, Moncler threw its hat in the Los Angeles winter wear ring with the opening of it’s new West Coast flagship.
To mark the boutique’s opening, Moncler collaborated with the Los Angeles-based artist Steven Harrington, whose vivid psychedelic-pop creations embody the label’sof timelessness and genre-bending innovation, to create a series of distinctive art objects, available for sale and dispersed throughout the space.
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