How digital marketers at Arista, RCA & more are shifting their strategies to TikTok
discussed how labels are now reverse-engineering hits to take off on the platform -- by following video trends, pushing dance challenges and even changing the rhythm of songs.
24kGoldn says he favors lyrics that are "easy to follow along" with. Another favored strategy is to look at what video effects and meme formats are trending on the platform -- from the reverse effect to wardrobe transformations -- and adjust accordingly. Labels are also being swept into action when songs blow up on TikTok months to years after release. RCA senior vp digital marketing Al-Hamdouni says the label is releasing a new take on 's 2018 track "sex money feelings die" after a fan's rejiggered, slowed-down version recently made the rounds on TikTok.
Even so, Al-Hamdouni warns against relying only on TikTok: "It's not going to guarantee you success," he said. Plus, it's hard to predict when a song will get a bump on the app, or how long the impact will last. When a meme about episode lasted two weeks on the platform, Al-Hamdouni says RCA was "pretty happy."
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
The Latest: NYC to close Rikers Island jail complex by 2026NEW YORK (AP) — The Latest on New York City's plan to close the notorious Rikers Island jail complex (all times local): 5:35 p.m. New York City lawmakers have approved a plan to close...
Weiterlesen »
Muslim families not allowed to board NYC Ferry after being labeled a ‘security issue,' complaint says'These families were humiliated and traumatized in public view and treated as suspect because they happen to be Muslim,' a lawyer representing the families said.
Weiterlesen »
Felicity Huffman's Daughter Looking Very Collegiate, NYC Bound?While Felicity Huffman's doing soft time in federal prison, her daughter looks ready to do some time back east at college.
Weiterlesen »
Kaia Gerber and Cindy Crawford Looked Like Twins in Matching Leather Jackets in NYCKaia Gerber and Cindy Crawford stepped out in matching leather jackets and faded jeans on Monday in New York City.
Weiterlesen »
TikTok brings in ex-U.S. congressmen to review content policiesTikTok will bring in an external group comprising former U.S. congressmen to rev...
Weiterlesen »