In the final part of our psychology of shopping series, we speak to fair fashion campaigner Venetia La Manna about the tricks fast fashion companies use to get people to spend, spend, spend. Read this and the rest of today's consumer news in the Money blog.
By Emily Mee, news reporterWe've all been there. You have a bad day and you need a little pick-me-up - so you head straight to your favourite website to buy something new.That hit of dopamine you get when buying something is what many businesses rely on - and no one seems to understand it better than fast fashion brands. But not only is this hurting our wallets, it's also harming the planet.
Many are driving their prices down so low that 'it makes you feel like 'hey, why not' when it's cheaper than a sandwich or a coffee', Ms La Manna says. Heaters at the entrancePhysical shops use other techniques to entice customers to buy. For example, Ms La Manna says the heat changes when you go into the shop so you're 'invited into a warmer environment'.
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