During a NYFW unlike any other, Monse unveiled a smart collection. CathyHoryn reviews
Photo: Courtesy of Monse The other night, on the roof of Spring Studios in Tribeca, Laura Kim and Fernando Garcia held a cocktail party for their label, Monse, as part of New York Fashion Week’s brave-new-world format. Protocols were observed —rapid COVID-19 tests for staff in the days preceding, questionnaires for guests to fill out, masks for everyone, capacity limited to 50 visitors at a time.
And trying to be creative about business. The resort clothes were actually done at the end of June, but Kim and Garcia decided to keep them under wraps until closer to when they’ll be delivered to stores . In the interim, they gauged interest from various editors and celebrities to see who might promote different looks this fall. “When you focus on the editors and celebrities closer to the ship date, it just makes sense,” Garcia said. They also got feedback from various merchants.
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