Monsieur Periné don’t make songs for TikTok. But they went viral anyway.
— the odds of hitting it big are minimal, but you say screw the math and buy the ticket anyway. Major labels buy tickets in bulk, squandering hundreds of thousands of dollars on campaigns on the app in the vain hope of starting a dance trend.
He acknowledges that the group is “kind of on the border of the Latin music market.” But the unexpected eruption of “Nuestra Canción” on TikTok, where videos featuring the song have earned more than two billion views, “demonstrates that not everything that is strategically done [for commercial success], prefabricated in a Machiavellian way for the marketplace, is going to work,” Prieto continues. “For us it’s a message to keep on doing what we do.
“We had 52 songs written in the last 18 months,” Prieto says. “But after this TikTok thing happened, [Sony Latin] said, ‘something is going on very heavy with you on social media, you gotta put out a song right now. You cannot waste the opportunity of a new audience.'”
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