Mood Media, the Successor to Muzak, Brings More Contemporary Background Music to the Fore
Corp, one of the world’s largest providers of atmospheric music and visuals to shopping-oriented businesses, hotels and restaurants.Two weeks ago, that Mood soured as the Austin-based corporation, founded in 2004, filed for bankruptcy in the Southern District of Texas, seeking to restructure $627.5 million of debt. Its financial woes, Mood CEO David Hoodis said, came down to the media giant’s purchase of 13 separate like-minded companies since its start.
By August 13, Mood hadn’t just elevated its Harmony all-in-one Brand Experience . It had introduced Mood Reimagined, the company’s new client support and service initiative driven by ease of use and contact, and its Center of Excellence. The latter analyzes and interprets consumer trends and behavior data faster so Mood can offer real-time strategic counsel to its operators.
“It is our legacy brand,” said Hoodis of the rock upon which Mood’s empire was built. Mood Media acquired Muzak Holdings in 2011, with Muzak acquiring the assets of Independence Communications Inc. in 2012. Joseph Lanza, the author of 1994’s “Elevator Music: A Surreal History of Muzak, Easy-Listening, and Other Moodsong,” bristles at Turner’s description of Muzak and east listening as saccharine.
Beyond background instrumentals of the Muzak company’s start, Muzak studied the science of musical sound, tones and rhythms to enhance shopping experiences and heighten productivity through its Stimulus Progression programs of the 1950s. Eventually, Muzak continued to use those same prying-and-placement principles, but with popular music and its actual hitmakers, rather than swooning instrumental covers.
The cushiony serenity and/or sweetness of Muzak’s original vision of atmospheric tones were so pervasive that, come 1986 when Westinghouse announced it was selling the sonic background provider, metal-head Ted Nugent made a $10 million bid to purchase the company with the intent of shutting it down. “Muzak is an evil force in today’s society, causing people to lapse into uncontrollable fits of blandness,” said Nugent at the time.
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