Ahead of her first Paris Fashion Week show, gabrielahearst talks about weathering crises, balancing growth with sustainability, and more.
“I feel guilty to feel happy in a pandemic, you know what I mean?” the designer said over Zoom from her showroom on Avenue Montaigne, where even across thousands of miles and bandwidth, her excitement about showing Sunday for the first time at Paris Fashion Week is real.
Hearst herself has stepped into the spotlight as a voice for political change during the presidential campaign, lending support to the Joe Biden-Kamala Harris ticket. “I wouldn’t have been able to start two businesses myself in America under the current administration,” said the Uruguayan immigrant, who is a recent U.S. citizen, in reference to President Donald Trump’s anti-immigration policies.
She’s certainly found her groove with design, mixing the kind of luxe twill tailoring and no-nonsense polka-dot dresses politicians and princesses like to wear with handcrafted bohemian pieces that make the fashion crowd swoon, like the $8,290 rainbow woven cashmere fringe Dream coat knitted by artisans of the female nonprofit from her home country, Manos del Uruguay, that’s a fall season star.
Ahead of her first Paris show, WWD chatted with Hearst about weathering crises, balancing growth with sustainability, how she feels about Melania Trump wearing her clothes, and those Chloé rumors.Gabriela Hearst: You still see the COVID-19 effects, but it’s nice for us as a team. We didn’t know if we could make it, but the fact we are here and the collection is here, I’m really grateful and it just feels like everything is an upside.G.H.: Much better than we expected.
G.H.: This is not political talk, but they have been the most incredible partners. How do you navigate a pandemic? We have no idea! Just from an h.r. perspective — we don’t have an h.r. department…So we have their guidance and steps and protocols for that. We are opening a store in London and need recruitment, they helped with that. They have brought a lot of know-how and support.
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