The athleisure trend isn't slowing any time soon
U.S. sales of sport leisure footwear, including athletic-inspired casual sneakers and skate shoes, rose 7% in the 12 months through August, according to a study by market research firm NPD Group, released Thursday. In contrast, high heels and other fashion styles declined 5% while technical performance footwear sales fell 7%.
The fashion category’s eventual rebound will also depend on answering the athleisure need. NPD projects the category will decline through next year but rise slightly in 2021, thanks to the growth of “comfort-oriented silhouettes” like slides, slippers and loafers while heels will be “active-inspired” and trend “lower and thicker” with added comfort features.
The shift isn’t restricted to shoes. A separate NPD study in August showed the number of women who shopped or bought a sports bra has grown to 45% in 2018 from 38% in 2015.That change in consumer perception also helps explain the broader challenges
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