Clean beauty has been all the rage, but a new clean favorite is about to hit center stage-clean wine. Michelle Feldman and Courtney Dunlop launched Good Clean Wine in hopes of bringing clean wine to the masses.
According to Feldman, wine can include up to 60 ingredients in addition to grapes to achieve desired colors and tastes and to fix and stabilize wine. Sugars are added to control fermentation and to sweeten wine. Oak flavoring or oak chips can be added to give the wine an oak aroma and taste, without the need for barrels.
What are the benefits to drinking clean wine? Besides the obvious benefit of drinking wine without any additives or toxic chemicals, Dunlop and Feldmans customer have reported fewer headaches, flare-ups, skin reactions, nausea, etc. A Harvardthat sulfites in wine could be causing headaches for drinkers hence why drinking a clean wine may alleviate that trigger. Taking Good Clean Wine mainstream has had it’s challenges.
Besides creating space for clean wine in industry, educating the consumer has been a priority for Good Clean wine. “Clean wine is not a new concept. Delicious, affordable clean wine has always been available, but many consumers don’t know how to find it. You can’t tell from a wine label what is or is not in your wine or what ingredients or processes went into make your wine. To know these things, you have to know your winemaker.
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