Phyllis Schlafly understood that to defeat the popular amendment she had to appeal to emotion, not reason
IN OCTOBER 1971 a proposed amendment to the United States constitution, promising that “equality of rights under the law shall not be denied or abridged...on account of sex”, was approved by the House of Representatives. The Equal Rights Amendment enjoyed bipartisan support and the endorsement of President Richard Nixon; it looked certain to pass the Senate, and did in March 1972.
It was a mistake for campaigners to ignore people with attitudes that they considered deplorable, as the following episodes make clear. Schlafly mobilises housewives across the country to oppose the ERA and their efforts halt its ratification. What makes “Mrs. America” gripping is watching Schlafly’s methods play out—and recognising those that are still in use today. She understood that to defeat the popular amendment she had to appeal to emotion, not reason.
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