With a U.S. theatrical release for Mulan ruled out, Disney gambles with a Sept. 4 debut on Disney+ for the $200 million tentpole
from the release calendar in late July, the company tacitly acknowledged that it was hard to pin down a date when Americans would be able to return to theaters. That decision set the stage for an even more dramatic move from Disney, which Aug. 4 said it would release the live-action remake on Disney+ beginning Sept. 4.for $29.99 to the streamer's customers in the U.S.
Experimenting with PVOD makes sense for Disney as it seeks to grow its streaming business, says Rosenblatt Securities analyst Bernie McTernan, adding that "they wouldn't be able to pull this off if it wasn't during the coronavirus." Since the pandemic forced all U.S. theaters to close in mid-March, about 14 films that would have otherwise received a traditional theatrical run have gone to PVOD, according to Screen Engine. Unlike box office grosses, PVOD earnings aren't reported, though Universal has revealed thatearned $100 million in rentals in the sequel's first few weeks of play in the U.S.and
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