Settling on the release pattern for Mulan was “not an easy decision,” Disney CFO Christine McCarthy freely acknowledges. “There were so many factors at play here.” Ultimatel…
Ultimately, the $200 million tentpole was released on September 4 as a “premier access” title costing $30 to subscribers to Disney+, with some select theatrical engagements in parts of the world. Appearing online at the Citi 2020 Global Technology Conference, McCarthy revealed that research on mixed consumer sentiment toward returning to movie theaters during COVID-19 played a key role in decision-making.
“We know what the statistics are on consumer behavior when people are asked, ‘Would you go to a theater?'” she said. “It’s gone up a bit in the last month, but a lot of that has to do with what demographic you’re in. In general, if you look at that research, you’ll generally see that older people are less likely.
Asked by moderator Jason Bazinet, a veteran media analyst with Citi, about initial results from the release, McCarthy said only that executives are “very pleased.” She said more information would come out in November when Disney reports its next quarterly financial results., McCarthy assessed the nature of the recovery for Disney as it tries to ramp back up across many areas wiped out by“These are unprecedented times,” she said.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
The 14 Disney Movies That Are on HBO Max Instead of Disney+Disney's streaming service, Disney+, has most of its movie library, but some Disney movies are still lingering on HBO Max — see which ones!
Weiterlesen »
AT&T CFO Signals No Sale of Ad Tech Unit XandrJohn Stephens during a virtual Bank of America investor conference also touted the theatrical experience of such tentpole releases as 'Tenet.'.
Weiterlesen »
WeWork appoints Benjamin Dunham as CFOOffice-sharing startup WeWork on Wednesday appointed Benjamin Dunham as its chief financial officer, replacing Kimberly Ross.
Weiterlesen »
Calls to boycott Disney film 'Mulan' grows over scenes filmed in XinjiangViewers spotted that Disney included 'special thanks' to eight government entities in Xinjiang, including the public security bureau in Turpan, a city in eastern Xinjiang where multiple internment camps have been documented.
Weiterlesen »
Disney Under Fire For Filming 'Mulan' in China's Xinjiang ProvinceCriticism of the film is growing after its credits revealed an official thank you to government entities in Xinjiang, the site of alleged human rights abuses on a massive scale, including the detainment of over 1 million Uighur Muslims
Weiterlesen »
Disney hit by backlash after thanking Xinjiang authorities in 'Mulan' creditsDisney has publicly thanked a Chinese government agency accused of human rights abuses in Xinjiang for its help in making 'Mulan' — a revelation that has provoked a storm of criticism online.
Weiterlesen »