One reviewer said that “PowerWash Simulator”—a game in which people clean grimy places—“might be the greatest game ever made”. His video has been watched 7m times
YouTuber, squeals with glee. He has selected a nozzle and is firing a jet of water at a rover on Mars; on the screen, a bar indicates how much of the machine he has cleaned. Seven million people have watched Markiplier’s enthusiastic video review of “PowerWash Simulator” . In subsequent instalments he roars with pleasure as he polishes buildings, paving stones and playgrounds. He said that “it might be the greatest game ever made”.
The uncertainty and strain wrought by the pandemic made such low-stakes diversions increasingly appealing. James Marsden, the co-chief executive of FuturLab, which developed “PowerWash Simulator”, remembers how the idea came about. In the early days of lockdown his partner “was watching a lot of power-wash videos on YouTube because they helped her de-stress”, he says.
Andrew Eiche, the chief operating officer at Owlchemy Labs, which made “Job Simulator”, says the familiarity is part of the fun. “When we started developing the game, we tried simulating astronaut jobs and high-rise window-washers. But they were never as compelling as the more familiar locations.” Workplaces “are normally rigid environments. But in the game you go into a childlike mode of behaviour. You start throwing things around just to see what happens.
Karol Sasorski, a brand manager at Drago Entertainment, which is behind “Gas Station Simulator”, says that, as with many other games, players enjoy having firm goals and the personal autonomy to achieve them. “In real life, managing a gas station is not much fun and is probably stressful,” he suggests.
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