Major record labels are going to participate in TheShowMustBePaused to support protests — but no one has defined what that support will be. Some leaders warn that 'timely action must follow the industry's lyrics. Otherwise, words are ultimately empty.'
Demonstrators protesting the death of George Floyd hold up placards near the White House on June 1 in Washington, D.C.Demonstrators protesting the death of George Floyd hold up placards near the White House on June 1 in Washington, D.C.As protests demanding racial justice have multiplied since the death of George Floyd in Minneapolis police custody last week, the spirit of reckoning has also spread across America, including within the music industry.
As the initiative gained traction over the weekend, especially on social media, companies and organizations including major record labels like Columbia, Interscope and Republic Records announced their participation. Just as quickly, some wondered what participation would mean, and many questioned whether the effort, embraced so quickly by huge corporations, would end up being an empty gesture rather than a sincere effort to counteract a history of exploitation.
Brianna Agyemang and Jamila Thomas, both of whom are black female executives in the recording industry, launched the campaign as a challenge to an industry that"has profited predominantly from Black art." In a statement, they continued: "Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable. To that end, it is the obligation of these entities to protect and empower the Black communities that have made them disproportionately wealthy in ways that are measurable and transparent."
Those ways were not specifically defined, though the statement does say that a plan of action is forthcoming, and includes links to donate to memorial and legal funds for the families of George Floyd, Breonna Taylor and Ahmaud Arbery, as well as several community bail funds.
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