ICYMI: Music major Universal to develop NFT fan collection
The collaboration will also allow UMG to create and launch future NFT projects with its roster of artists and labels, providing greater"scalability and flexibility to issue authentic fan-oriented collectibles, carefully curated for each project," according to a“UMG and our labels are focused on developing NFT projects that authentically engage and speak to our artists’ fanbases and new audiences," said Michael Nash, Universal Music Group’s Executive Vice President, Digital...
Since its launch in 2020, Curio dropped its first NFTs in February of last year. To date, the company has released over 75,000 NFTs with entertainment brands. Co-CEO and co-founder Ben Arnon previously worked at UMG. “Curio is thrilled to be partnered with UMG in the NFT and Web3 space. UMG has a huge catalog with unlimited opportunity to deliver value to fans across the globe," Arnon said in a statement."And the digital innovation and Web3 expertise amongst their executives is unparalleled.”
The companies are working together to launch its first issue in March with Capitol Music Group artist Calum Scott.
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