Universal Music Group's 10:22PM label has created a new virtual supergroup, KINGSHIP, comprised of four characters from the Bored Ape Yacht Club NFT project.
, who hid their human identities behind animated characters), KINGSHIP will be the front-facing digital performer used to cultivate a community and fanbase around the music., an avid NFT collector who goes by the username j1mmy.eth, is supplying the Apes for KINGSHIP from his personal collection, including the rare Golden Fur and Bluebeam characters.
“Creating KINGSHIP has been incredibly fun and imaginative. I started 10:22PM to push the boundaries of innovation in the music industry and with KINGSHIP, we’re literally inventing what’s possible in real time," said Joshua in a statement."Just as we would with any artist or creator, my team and I will work with KINGSHIP to sharpen their vision and develop their unique sound.
McNeils added, “This deal is a leading example of how powerful commercial rights are for collectible NFT projects and their collectors. I’m incredibly excited to explore this new area of NFT ownership with Celine Joshua and 10:22!”
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