'You can’t record music once every three to four years and think that’s going to be enough,' Spotify CEO Daniel Ek says.
Musicians have not taken kindly to comments made last week by Spotify Technology SA Chief Executive Daniel Ek that they need to work harder in the streaming age.
In an interview published Thursday with Music Ally, Ek addressed those complaints, and put the blame on the musicians themselves. — Daniel Ek, Spotify CEO “On our marketplace, there’s literally millions and millions of artists,” Ek told Music Ally. “What tends to be reported are the people that are unhappy, but we very rarely see anyone who’s talking about… In the entire existence [of Spotify] I don’t think I’ve ever seen a single artist saying ‘I’m happy with all the money I’m getting from streaming.’”
“Some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans,” Ek said.
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