As Elon Musk finalized his Twitter deal, company founder Jack Dorsey launched a beta for his new social media company
, one of its Bluesky's main selling points is that its technology — which it calls"AT Protocol" — will give users control of their algorithms.in 2019 that Twitter was funding work into developing"an open and decentralized standard for social media.
"in the course of Musk and Twitter's months-long legal saga, Dorsey said,"A new platform is needed. It can't be a company. That's why I left." He went on to say Twitter should have an"open-sourced protocol" similar to the encrypted-messaging app Signal, adding that Twitter"can't have an advertising model."
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