Elon Musk's leadership style has caused many advertisers to flee, but media companies, newsrooms and sports leagues are reaping too much revenue and marketing advantage to quit the platform.
Twitter is planning to run content sponsorship deals with more than three dozen news outlets, media companies and sports leagues in the first half of this year, according to a schedule of events shared with ad partners and seen by Axios.'s leadership style has caused many advertisers to flee, but media companies, newsrooms and sports leagues are reaping too much revenue and marketing advantage to quit the platform.
The NFL, Twitter's largest league content partner, declined to comment. The NBA and NHL did not comment. Paramount did not comment. Disney, NBCU, Conde Nast and Axios did not immediately respond to a request for comment.the deals can be important incremental revenue drivers. Puck News paused advertising on the platform briefly but returned to buying ads once Musk reinstated the banned journalists' accounts. CBS NewsThe Washington Post continued to run Twitter ads to boost views to its branded content campaigns on the platform late last month, despite one of its reporters being banned a few weeks prior. The Post did not comment.
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