Musk's Twitter 'perpetuating racism,' says McDonald's exec: report

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Musk's Twitter 'perpetuating racism,' says McDonald's exec: report
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Elon Musk's free-speech agenda at Twitter is 'perpetuating racism,' McDonald's marketing chief reportedly says in leaked email

Tariq Hassan, McDonald's chief marketing and customer experience officer, wrote in the email thread seen by Semafor:"For many communities, his willingness to leverage success and personal financial resources to further an agenda under the guise of freedom of speech is perpetuating racism resulting [in] direct threats to their communities and a potential for brand safety compromise we should all be concerned about.

Colgate-Palmolive's consumer experience general manager, Diana Haussling, said she was"mindful of the harmful and often racist rhetoric of Elon Musk," according to the report. "Twitter needs each of you and your feedback is critical to shaping what the company can become – Elon will be in Miami for the majority of the day Tuesday and wants to hear from you," he said, according to the report of the email chain.

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