Advertising dollars from the two tech giants may help Twitter partially offset a massive loss in the company’s revenue triggered by an exodus of top advertisers over the platform’s content moderation policies.
Elon Musk claimed Saturday that Apple has “fully resumed” advertising on Twitter, while Amazon is also reportedly planning to return to the platform very soon, in a set of moves that are likely to offer some relief for the social media company after a massive exodus of advertisers over content moderation concerns....
Amazon plans to spend $100 million per year and is waiting for Twitter to carry out some “security tweaks to the company’s ads platform,” Platformer’s Zoë Schiffer tweeted, citing an unnamed source.
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