Plus, how Betsey Johnson built an empire and lost her name.
Influencers aren't going anywhere, but the way they work is going to change
Spending on sponsored content and influencer partnerships is down across the board, as fashion brands cut budgets and think strategically about their spending amid a global pandemic, Business of Fashion reports. This won't topple the whole industry, though: Fees will likely be lower and the content will probably look different, but experts agree that influencers that focus on storytelling, community building and authenticity will prevail.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Must Read: Janelle Monáe Covers 'Vanity Fair,' Rosalía Fronts the Latest Issue of 'Elle'Plus, luxury brands look to Amazon for stability.
Weiterlesen »
Watch Cate Blanchett and Sarah Paulson Read a Children's Book TogetherFor a Zoom rendition of 'James and the Giant Peach,' they're joined by actors Eddie Redmayne, Kumail Nanjiani, Ruth Wilson, and Taika Waititi.
Weiterlesen »
Must Read: Instagram Makes a Play for Digital Fashion Shows, Facebook Launches Its Own Shopping PlatformPlus, what happens when the September issues are the only ones left?
Weiterlesen »
The 20 must-read fiction and nonfiction books of the summerNothing provides a better escape than the pages of a good book. The Newsweek staff has chosen some of the best of this season's fiction and nonfiction that should keep your mind far away from viruses all the way through Labor Day.
Weiterlesen »