The supermarket shocked everyone when it came out cheaper than the budget retailers in a weekly price comparison
It's well known that budget retailers Aldi and Lidl typically offer lower prices than the big four supermarkets. In our a comparison of basic grocery items such as bread and milk, it's usually one of these two that has come out on top each week since the MEN began tracking prices in March 2022.
I made sure to get a More Card first, which can easily be done via the website or app. The empty shelf where the bargain chicken should have been was a clear indication that the reductions are popular with shoppers, Emma Gill, parents editor at the MEN reports. I saved nearly £13 with More Card offers overall and was genuinely impressed with some of the discounts, including honeydew melons reduced from £1.89 - the price at Aldi and Lidl - to £1.50 each, and Pot Noodles down from £1.20 each to 65p. Many of the discounts applied to major brands too, and I managed to get a 605ml bottle of Heinz Ketchup reduced from £3.90 to £3, a 300g tub of Bisto gravy down from £3.79 to £2.
I also bought a packet of Rowntree's Safari Mix, reduced from £1.50 to £1. In addition to the More Card and the Aldi and Lidl Price Match, there were numerous other discounts that helped me save, such as a six-pack of Seabrook crisps for £1.25, Mr Kipling Angel Slices reduced from £2.50 to £1.50, two loaves of Hovis bread for £2.50, large packs of biscuits on offer at two for £1.
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