ICM Partner's Mitch Blackman talks about his client Blackbear performing at the grand opening of the new Money, Baby! club at the Virgin Hotel in Las Vegas
"To see people without masks inside -- gambling, clubbing with the bottle service -- it was like, 'Alright. We’re back.'"
For the first time in 15 months, live music is returning nationwide after the global coronavirus pandemic ravaged the industry. ’s “My First Show Back” is a series dedicated to sharing stories from throughout the touring ecosystem about what’s happening now, what has been forever altered and what will never change.performing at the grand opening of the new Money, Baby! club at the Virgin Hotel in Las Vegas on July 9, which fell on the first week of major events returning to Sin City.
It was the grand opening of Money, Baby! That was the night of the [Conor] McGregor fight. It was the grand opening of the club since Virgin took over the Hard Rock, and I had Blackbear do it for the grand opening. It was pretty f---ing exciting to be honest. That was the first weekend Vegas was kind of Vegas again. To see people without masks inside -- gambling, clubbing with the bottle service -- it was like,"Alright. We’re back.
Blackbear programmed it to give them 25 minutes when normally people just do a couple songs [for club openings]. He really made it more special with his own video content. He didn’t have to do any of that. He wanted to. That is a testament of who he is as an artist where he always wants to over-deliver. Coming out of this pandemic, we’re grateful to be back. The artists that are really winning are the ones that actually care about their fans and are giving back to their fans.
The venue was packed. It felt good. Usually, I am the old guy. I am too old for clubs. At clubs, I’m usually hating everyone and I’m like,"Get away from me." But I actually wanted to be there. The best part was to see how happy Blackbear was to be performing. These artists, that’s where they get their happiness. It is performing their music live and I saw it. He crushed it. He had super fans there.
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