How tennis star Naomi Osaka became the globe's highest-paid female athlete
The 22-year-old Japanese tennis player racked up $37 million in earnings in the past year, more than any other female athlete in history.aomi Osaka was only a year old when Serena Williams won her first Grand Slam title in 1999. Nineteen years later, Osaka beat Williams at the U.S. Open final to win her first Grand Slam. It was one of the most controversial matches in Open history, involving three code violations called against Williams.
The ascension puts an end to a decisive winning streak for Williams, who has been the world’s highest-paid female athlete each of the past four years, with annual pre-tax income ranging from $18 million to $29 million. The 23-time Grand Slam champion has collected almost $300 million during her career from endorsers that have swarmed the 38-year-old star.
Osaka held dual citizenship growing up but made the wise choice to represent Japan ahead of the Tokyo 2020 Summer Olympics, now postponed to 2021. The decision made her an even hotter commodity for Olympic sponsors, like Procter & Gamble, All Nippon Airways and Nissin, which signed endorsement deals with Osaka to use her around marketing for the Games.
Steering Osaka’s brand is powerhouse tennis agency IMG, which leaned on its history with breakout female tennis stars when Osaka started blowing up, having represented Sharapova and Li. Stuart Duguid is her lead agent at IMG. Nike plans to launch an Osaka streetwear line in Japan in the fourth quarter, featuring hoodies, leggings and shirts, as well as a new collection each season. There will not be any tennis apparel.
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