Young tennis star Naomi Osaka was believed to be re-signing with Adidas, but she has instead announced an agreement with Nike.
During the BNP Paribas Open at Indian Wells in California, Osaka, 21, had a training session with Nike-sponsored athlete Frances Tiafoe, one of the key faces of the NikeCourt Zoom Zero tennis shoe line. Tiafoe and Osaka discussed sneaker fits during a break in the session, with Tiafoe touting the benefits of the Zoom Zero.
“I’m proud to become a member of the Nike family and excited about getting involved in all of the opportunities Nike has to offer,” says Osaka. “Nike has a legendary track record of writing history, and I look forward to being a part of those moments for many years to come.” Going into the summer of 2018, Osaka had endorsement contracts with Japanese racket maker Yonex, apparel and footwear maker Adidas, Nissin Foods and Wowow. She announced a deal with Citizen Watch ahead of the fall’s two-week event—she earned a bonus from the brand with the win—and following her championship win, Nissan showered her with praise during an unveiling event in Japan, announcing a three-year agreement without disclosing terms.
“This partnership was in place long before the U.S. Open,” Stuart Duguid, Osaka’s IMG manager, who also represents young Korean star Hyeon Chung and athlete management for IMG’s Asia Pac business, said late last year about the Nissan deal. “The timing of the announcement was therefore very timely.”The Japanese connection has played well for Osaka. She was born in Japan but grew up largely in the United States, moving to the U.S. when she was 3.
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