NASA is accidentally Bethesda's best marketing outlet.
Bethesda may never have seen it coming, but I think the JWST's images may have inspired more than just myself. It's not only its game I'm intrigued by following these images but it's the most modern, and grounded in reality game we'll have on the market for landing on a planet and messing about to your heart's content.
Bethesda's best bit of marketing is now NASA itself rather than any of those round-table discussions or even its initial gameplay reveal. I want to see space. I want to find planets and traverse galaxies. I want to gaze at the sky and think there is something actually out there that I can see myself. Even if Starfield is fiction, the existence of the phenomena observed by the JWST are almost fictional to me too.
I know Bethesda's been hard at work moulding the world of Starfield as it is, but those pictures symbolise what exploring space means. They encapsulate the wonder of looking beyond anything we've ever seen before. Your gameplay trailer even says that's the purpose of the faction the protagonist in Starfield joins.
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