Rain-soaked NASCAR Chicago Street Race played well on national TV, averaging nearly 4.8 million viewers
Trailers and equipment for NBC Sports' broadcast of the NASCAR Chicago Street Race events are housed in the south end of Grant Park near 11th Street Friday, June 30, 2023, in Chicago.
“This event was really all about exposing new fans to NASCAR and getting more people to understand what NASCAR is, experience it for the first time, tune in for the first time,” Julie Giese, president of the Chicago Street Race, said Monday.The Chicago race blew away the TV ratings of the most recent Formula 1 street race in the U.S., the Miami Grand Prix on May 7, which averaged 1.65 million viewers on ABC, according to Nielsen.
But with four hours of national TV programming scheduled, thousands of out-of-town visitors and both DuSable Lake Shore Drive and Michigan Avenue shut down, there was a lot of incentive to get the Cup Series race in on Sunday. “It’s a history of things that have happened to Grant Park through the years, it’s food, it’s the museums, its historical locations around the track,” Jeff Behnke, vice president of NASCAR and Motorsports for NBC Sports, said Friday. The network wanted to showcase the city and the festival along with the race, he said.The Cup Series race was delayed and still in doubt at about 5 p.m.
The temporary Chicago course had 80 cameras, two drones and a fixed-wing airplane to capture the race action and the unusual backdrop provided by the city’s lakefront, skyline and Grant Park. When the rain eventually stopped, the Grant Park 220 started at 5:15 p.m. — 45 minutes later than scheduled — with cars running slower than projected and a lot of fender benders. As the race progressed, the cars picked up the pace and the city’s skyline slowly emerged from the clouds, but the collisions continued, bringing out a bevy of yellow flags.
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