National Association of Theater Owners announce new technologies test program for exhibitors
Movie theater owners will be able to test evolving digital cinema technologies to see what works best in the cinema space with a new program set out by the National Association of Theatre Owners , the organization said Tuesday.
“Digital cinema has opened up the door to a wide range of technological advances,” John D. McDonald, NATO's Technology Committee chairman and executive vp operations at AMC Entertainment, said in a statement. “Exhibitors — the primary consumers of these technologies — along with other industry stakeholders, need an open, rational testing program to determine which of these technologies will work in the cinema space.
The technology evaluation program was approved last month by NATO's executive board at the organization's annual meeting. Efforts are already underway to get the process started, which has included reaching out to members of the American Society of Cinematographers, as well as equipment manufacturers, service providers and other organizations, for input and participation.
The Digital Cinemas Initiatives specification — a technical blueprint for digital cinema — was first introduced in 2005 with version 1.0 and set up at a time when this transition was being subsidized through Virtual Print Fees . But VPF agreements will soon be ending for most players in the domestic market, meaning that exhibitors will have more responsibility for the cost of new cinematic projection technology.
The new testing program will allow "exhibitors to take the lead in evaluating the impact of light levels, contrast and colorimetry on their patrons and the exhibition environment," NATO said.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
The Incubator Infusing Fashion With TechNew York Fashion Tech Lab will once again be engaging women-led, female-founded companies emerging in innovative fashion tech.
Weiterlesen »
Crime Scene Tech Starts Program To Buy New Bed Sheets For Sexual Assault SurvivorsThe program is helping survivors in a meaningful way.
Weiterlesen »
Movie Theater Owners Take the Lead in Digital Cinema RequirementsMovie theater owners are taking the lead in setting requirements for new digital cinema technology. The National Association of Theatre Owners said Tuesday that its executive board approved a resol…
Weiterlesen »
Alessia Cara Debuts Cozy Video For the Extremely Seasonally-Appropriate 'October': WatchAlessia Cara unveiled a nostalgic new video for her romantic song, “October,” on Tuesday (Oct. 1).
Weiterlesen »
Apple Issues New Warning For Millions Of iPhone UsersApple has issued a warning which will affect millions of new iPhone owners...
Weiterlesen »
Apple Issues New Warning For Millions Of iPhone UsersApple has issued a warning which will affect millions of new iPhone owners...
Weiterlesen »