U.S. moviegoers can snag $4 tickets on Sunday at over 3,000 participating locations, with the discount including access to premium screens like IMAX.
. While some theaters are not participating, a wide selection of locations do appear to be taking part, including dozens of cinemas located in large cities like New York and Los Angeles.
"Following the rousing success of the first annual National Cinema Day, we welcome everyone to join us for the communal experience of one of America's favorite pastimes: moviegoing," The Cinema Foundation's President Jackie Brenneman"We look forward to gathering at the movies and celebrating an exciting slate of new releases and classics, from beloved family favorites and outrageous comedies to thought-provoking dramas and thrilling adventures," Brenneman added.
The discounted ticket price did rise slightly this year, going from $3 to $4. The National Association of Theater Owners calculated that the average price of a movie ticket in the U.S. was $10.34 in 2022. Prices are often far higher than the average in major metropolitan areas. Moviegoers should not expect the discounts to extend beyond the price of the tickets themselves. Concessions like popcorn, drinks and candy—which offer a significantly higher profit margin for theaters than ticket sales—are likely to remain at full price.
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