National Geographic reveals that Chinese-owned TikTok is on the front lines promoting pagan religions such as Wicca and druidism.
reveals in its most recent issue that the Chinese-owned TikTok video-sharing app is on the front lines promoting pagan religions such as Wicca and druidism.approvingly, and TikTok “is fueling interest in this spiritual movement.”
Specifically, Tiktok has been credited with helping to popularize witchcraft through its #WitchTok hashtag, employed by a community of users to share content related to witchcraft, including spellcasting, divination, and ritual practices. According to Helen Berger, an author and sociologist of contemporary paganism and witchcraft, growth in paganism is linked to female empowerment, the gay rights movement, the climate crisis, and a desire for a more “life-affirming religion.”
TikTok is owned by ByteDance, a Chinese multinational internet technology company founded by Zhang Yiming in 2012 and headquartered in Beijing. Besides TikTok, ByteDance also owns other popular apps such as Douyin , Toutiao , and Xigua Video .
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