More people continue to watch TV or other forms of video in the midst of the pandemic, but Madison Avenue is spending fewer dollars to dazzle them. National TV advertising fell 9% in June to $3.2 b…
“In June, we saw that some advertising budgets are beginning to return to normal,” said James Fennesy, global CEO of Standard Media Index, a tracker of ad spending. “With the gradual return of televised live sports and businesses and restaurants starting to reopen we expect results in the coming months to strengthen.”SMI attributes the June malaise to a lack of televised sporing events as well as an increased paucity of original programs.
In fact, some media owners saw June ad revenue increase. At A+E Networks and WarnerMedia, ad revenue grew at each by 6%. Univision gained 5%. With NBA Finals postponed, however, Disney’s ad revenue fell 36%. Fox saw ad revenue fall 17% and NBCUniversal saw ad revenue fall by 10%, according to Standard Media Index. ViacomCBS saw ad revenue fall by 1% and Discovery saw ad revenue fall by 2%, SMI said.
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